New markets, made familiar
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Translating world class science & products into global market value.
We help companies take products into new markets and make those markets feel familiar.
The Gaps are Gifts Audit™
Tells you the items to work on and how they align.
What's foreign to you, is familiar to us.
Days to Weeks commitment, and a clear answer on whether this market is worth your next two years — before you spend them.
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Review your product, are claims allowed,
Evaluate your market position;
Is the formula and format fitting the market and is your pricing aligned
Are you unique or relying on country of origin only marketing?
Map the regulatory pathway and look at a realistic timeline to listing
Assess your supply chain and stability end to end, to the shelf, including Ingredient & Contract manufacturer limitations, capability and support
Test your distribution assumptions against how the channel actually behaves
Interview each department in your team, identify capacity issues, that slow international expansion down
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Readiness Score:
Rated across all gaps, with the evidence behind each rating
Sequenced entry plan:
What has to happen, in what order, and what each step depends on
Identifying internal gaps that can deliver slow progress.
Risk register:
The chasms — what will cost you years if it is left unaddressed
GM / CEO ready summary:
Two pages your GM / CEO can understand and drive internal support
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Quoted per project and based on your need, your budget and the strategic plan for your business.
Gap Closure Sprint™
Service time 12 Weeks
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Project manage:
Ingredient, formulation and dossier walk through.
Working alongside your regulatory team and international regulatory partner to drive greater clarity on your timelines,
Close dossier gaps which lengthen time to market.
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Product readiness: Ingredient supplier checks
Intellectual property,
Market understanding: when to say no to a market,
Creating a real short-list of target countries
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Traditional pharmacy model
D2C – e-commerce models
B2B models – ingredients to brand selling
Go to market via distributor of setting up your own legal entity to capture more margin and protect your sustainable future
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Getting your supply chain correct to suit international expansion
Finding and selecting distributors
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This is a fixed scope and fixed fee service, agreed before we start.
One gap alone to fix or a collective set of gaps to achieve one outcome.
For when you’ve done your Gaps are Gifts Audit™ and know what needs fixing and want it done rather than advised on.
Not a strategy handed over at the end of a project.
We take accountability to close Gaps, find more and develop your market and create a team for your company that will deliver sustainable for your International growth.
Consider it a seat at your table, a shared passion for your products / service and dedication to deliver the strategy.
Principal Market Builder
Embedded in your structure, two to six days per month.
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Regulatory pathway
Intellectual property
Market selection and sequencing
Entry model — distributor, JV, or own entity and set-up
Partner identification and negotiation
Supply chain input and gearing for international expansion
Branding / Marketing / Positioning / Competitor lense
Budget, KPI framework and reporting
Board and investor-facing growth case
Coaching your team to take it over
I have built this role four times as an employee. It is now available by the day.
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Market selection
Team building
International legal entity establishment
Intellectual property strategy
Regulatory timelines and third-party service provider management
Distributor selection
Contract negotiation and launch activation and monitoring.
The Gaps are Gifts audit told you the items and how they need to align.
A Principal Market Builder owns that space.
Two to six days a month, reporting to your Board or CEO, holding one plan across all of it: which markets, in what order, through which model, at what cost, against what numbers, while building and training the team that will deliver you multi-year sustainability and growth