Who are you working with?
John Goebel
Managing Director, Foreign Solutions Pty Ltd
I’ve helped Consumer Health and Microbiome brands win market expansion across Australia, New Zealand, Southeast Asia, and the wider APAC region for 25+ years.
25+
Years of taking brands into foreign markets
30+
Countries opened for brand growth
Hundreds
of gaps closed in decades of brand launches internationally
Our mission: New Markets, made familiar™
Our first step gives you a clear answer on whether the market is worth your next one to two years — before you spend them.
Our long-term focus is delivering sustainable International markets whilst building a team that can be replicate the success.
Connect with us online:
Results delivered from the gaps I had to cross myself
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APAC revenue and profitability built from zero – myself, a laptop and an email – no legal entity, no team, no clients. Lots of gaps.
The result: APAC team in 4 countries, infrastructure investment in Australia, profitable with client list who consistently purchase every year.
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Revenue growth in D2C market with 9x multiplier effect from Year 1 to Year 3.
The result: Highly agile small team. Multi-site location (AUST/CHINA/NZ), highly profitable E-commerce strategy, replicable model brining multiple countries globally into the ecosystem. Expanding supply chain and production to fit the channel
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Distributors rationalised
The result: Market Share increase, Brand messaging consistent, forecast accuracy (37% to 83%)
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In 2018, Australian Industry did not know European probiotic supplier.
The result: In 2025 the European probiotic supplier was voted Raw Material Supplier of the year by the Complementary Medicines Association
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Own brand probiotic needed for major retailer in Australia
The result: category goals understood, competitive brands characterised, full formula design to suit broad consumer appeal. Consumer Price point target achieved. Ongoing 4 years of sale and consistent on-shelf performance and sell through.